AI videos
Write an AI video brief before generating footage
Tools create imagery quickly but cannot decide your business promise. A brief supplies a standard beyond visual impressiveness.
Put it into practice
- Specify audience, objective and placement.
- List facts and prohibited inventions.
- Assign script, visual and export approvals.
Treat generation as one stage in a production process. Keep the script, factual references, source permissions and approval notes together. Inspect the finished export on a phone, with and without sound, rather than relying on a large editing preview. Any realistic synthetic depiction should receive the disclosure and permissions review appropriate to its use.
A practical example
A resort teaser can mix real footage with abstract transitions while prohibiting invented rooms.
What to measure
Judge comprehension as well as production time.
Generated scenes are not evidence of a real property's appearance.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.