AI videos
Keep product details accurate in AI-assisted video
Generation can alter labels, dimensions and mechanisms. These errors matter when demonstrations influence buying decisions.
Put it into practice
- Use real assets as references.
- Inspect continuity and proportions.
- Review against approved specifications.
Treat generation as one stage in a production process. Keep the script, factual references, source permissions and approval notes together. Inspect the finished export on a phone, with and without sound, rather than relying on a large editing preview. Any realistic synthetic depiction should receive the disclosure and permissions review appropriate to its use.
A practical example
Real furniture footage should show storage; generated atmosphere must not invent features.
What to measure
Record accuracy revisions and customer questions.
A reference image does not guarantee faithful output across every frame.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.