AI videos
Choose real footage or AI scenes by their purpose
Real footage supplies evidence of products, people and places. Generated scenes can explain abstract ideas or create stylised atmosphere.
Put it into practice
- Classify scenes as evidence or explanation.
- Use real assets for factual buying claims.
- Clarify synthetic context when needed.
Treat generation as one stage in a production process. Keep the script, factual references, source permissions and approval notes together. Inspect the finished export on a phone, with and without sound, rather than relying on a large editing preview. Any realistic synthetic depiction should receive the disclosure and permissions review appropriate to its use.
A practical example
A clinic can show its actual team and use separate animation to explain appointment steps.
What to measure
Review trust, clarity and reuse potential.
Synthetic testimonials must not be presented as genuine experiences.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.