AI videos
Use AI presenters without manufacturing trust
Digital presenters can explain processes but should not pretend to be actual customers offering personal testimony.
Put it into practice
- Focus scripts on explanation.
- Clarify the presenter's nature where confusion is likely.
- Present genuine evidence separately.
Treat generation as one stage in a production process. Keep the script, factual references, source permissions and approval notes together. Inspect the finished export on a phone, with and without sound, rather than relying on a large editing preview. Any realistic synthetic depiction should receive the disclosure and permissions review appropriate to its use.
A practical example
A digital host can explain quotation steps while real project photographs demonstrate work.
What to measure
Measure understanding and enquiry quality.
Avoid fabricated credentials, endorsements and first-person experiences.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.