AI videos
Make captions part of your video design
Captions support muted viewing and accessibility. They need readable timing, contrast and separation from interface controls.
Put it into practice
- Correct names and numbers.
- Break captions into readable phrases.
- Preview at phone size.
Treat generation as one stage in a production process. Keep the script, factual references, source permissions and approval notes together. Inspect the finished export on a phone, with and without sound, rather than relying on a large editing preview. Any realistic synthetic depiction should receive the disclosure and permissions review appropriate to its use.
A practical example
A service explainer can use one stable headline while captions carry spoken detail.
What to measure
Test the message with sound off.
Automatic transcription can change offer meanings if left unchecked.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.