AI videos
Localise AI videos beyond translating words
Localisation includes vocabulary, context and buying questions. Correct translation alone may still sound unfamiliar.
Put it into practice
- Adapt to audience questions.
- Use fluent voice and caption review.
- Check dates, currency and offer conditions.
Treat generation as one stage in a production process. Keep the script, factual references, source permissions and approval notes together. Inspect the finished export on a phone, with and without sound, rather than relying on a large editing preview. Any realistic synthetic depiction should receive the disclosure and permissions review appropriate to its use.
A practical example
Tamil and English versions can use different opening questions while preserving the offer.
What to measure
Compare comprehension within each audience.
Avoid literal idiom translations and decorative stereotypes.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.