AI videos
Create an AI video approval checklist
Generated media requires creative and factual review. Checklists make responsibility explicit before publication.
Put it into practice
- Inspect continuity, text and product accuracy.
- Verify source, voice and music permissions.
- Check captions, disclosure and final exports.
Treat generation as one stage in a production process. Keep the script, factual references, source permissions and approval notes together. Inspect the finished export on a phone, with and without sound, rather than relying on a large editing preview. Any realistic synthetic depiction should receive the disclosure and permissions review appropriate to its use.
A practical example
A hotel campaign can assign property accuracy and accessibility to separate named reviewers.
What to measure
Record rejection reasons to improve production.
Approving a preview does not approve a later crop automatically.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.