Video
YouTube Shorts for Business: Get Discovered on the World's Second Search Engine
YouTube isn't just for long videos anymore. Shorts — vertical videos under three minutes — are shown to huge audiences who don't follow you yet. And unlike most social posts, YouTube videos can keep being found through search for months.
Why Shorts are worth it
- Discovery: Shorts are recommended to new viewers based on interest.
- Search: good titles help your videos appear when people search YouTube and Google.
- Reuse: the vertical videos you already make for Instagram Reels can work on Shorts too.
What to post
- Quick answers to customer questions
- Product demos and comparisons
- Before-and-after or process clips (real ones)
- Tips series: "Day 1 of 30 kitchen organising tips"
- Behind the scenes of your work
Make every Short work harder
- Hook in the first second — show the result or ask the question immediately.
- Write a searchable title: "How to remove tea stains from a sofa" beats "Cleaning hack 😱".
- Add captions for silent viewing.
- Remove other platforms' watermarks when you repurpose a Reel.
- Link to a related long video so interested viewers can go deeper.
Measure the right things
Look at views from new viewers, average percentage viewed, subscribers gained and clicks to your channel or website. Keep the topics and formats that hold attention.
FAQ
How long should a Short be? Most perform best between 15 and 45 seconds — as long as needed, no longer.
Can I post the same video on Reels and Shorts? Yes, as long as you remove the other app's watermark and adjust the title for YouTube search.
KiwiTri scripts, shoots and edits Reels and Shorts for brands. See our video service.