2027 planning
Strengthen customer retention in your 2027 plan
Acquisition and retention solve different problems. Understand return behaviour and helpful communication moments.
Put it into practice
- Map post-purchase needs.
- Identify support or replenishment opportunities.
- Make feedback easy.
This article is a planning perspective written in October 2026. It does not claim knowledge of unannounced 2027 platform features, pricing or algorithm changes. Review assumptions against current documentation and your own business evidence before implementation, then revise the plan when conditions change.
A practical example
Salons may need care and rebooking advice; furniture buyers may need delivery support.
What to measure
Track repeat behaviour by cohort and purchase cycle.
Respect preferences instead of assuming everyone wants frequent promotions.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.