Google Ads
Set a weekly Google Ads review routine
A routine prevents reactions to isolated bad days. Check measurement before changing strategy.
Put it into practice
- Inspect tracking and spend anomalies.
- Review relevance and lead quality.
- Document changes and review dates.
Before acting on account data, confirm that tracking works and that the reporting period allows for your sales cycle. Interface labels and available controls can change, so check current Google Ads documentation when implementing settings. Recommendations here are decision frameworks, not promises of a particular return.
A practical example
If enquiries disappear, test the form before rewriting every ad.
What to measure
Use comparable periods with realistic sales delays.
Frequent unexplained changes obscure cause and effect.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.