Google Ads
Review location targeting against delivery capacity
Geography affects costs, availability and suitability. Targeting should reflect actual service capacity.
Put it into practice
- Document coverage and exceptions.
- Review current settings and results.
- Clarify areas in ads and pages.
Before acting on account data, confirm that tracking works and that the reporting period allows for your sales cycle. Interface labels and available controls can change, so check current Google Ads documentation when implementing settings. Recommendations here are decision frameworks, not promises of a particular return.
A practical example
Distant home-service jobs may require a minimum project size explained early.
What to measure
Compare demand with delivery economics.
Location signals are imperfect; inspect real enquiries.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.