2027 planning
Prioritise mobile customer journeys in your 2027 roadmap
Mobile quality involves reading, navigation and task completion, not merely narrow layouts.
Put it into practice
- Test important phone journeys.
- Prioritise readable text and usable controls.
- Limit unnecessary media and respect reduced motion.
This article is a planning perspective written in October 2026. It does not claim knowledge of unannounced 2027 platform features, pricing or algorithm changes. Review assumptions against current documentation and your own business evidence before implementation, then revise the plan when conditions change.
A practical example
An interactive portfolio need not download every video at once.
What to measure
Track completion and errors alongside enquiry quality.
Desktop resizing does not replace real-device accessibility testing.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.