Digital marketing

Improve local discovery with accurate business information

Incorrect opening hours or service areas waste attention. Local discovery starts with information customers can actually use.

Put it into practice

1. Audit key listings and the website.
2. Add genuine service details and photographs.
3. Maintain hours and review responses.

Start with the part of the customer experience you can observe. Speak to the people handling enquiries, review recent questions and inspect the destination before commissioning more creative. A modest improvement to a real bottleneck is usually easier to evaluate than a broad campaign with several competing objectives.

A practical example

A breakfast cafe needs accurate opening times and menus, not only attractive posts.

Illustrative example, not a reported client result.

What to measure

Review relevant calls and actual visits where measurable.

Your next step

Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.

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