2027 planning
Connect marketing and sales before scaling in 2027
Growth can fail between enquiry and the first useful reply. Teams need shared qualification and handoff rules.
Put it into practice
- Agree criteria and ownership.
- Document next-step information.
- Review lost opportunities together.
This article is a planning perspective written in October 2026. It does not claim knowledge of unannounced 2027 platform features, pricing or algorithm changes. Review assumptions against current documentation and your own business evidence before implementation, then revise the plan when conditions change.
A practical example
Delayed quotations can lose suitable prospects even when advertising works.
What to measure
Measure response and progression over the buying cycle.
Lead volume alone can reward demand the business cannot serve.
Your next step
Choose one action from the checklist and assign a person to complete it. Record the current situation, the change you intend to make and the evidence you will review. Set a review date that gives the change enough time to produce useful observations. Keep what works, adjust what does not and note anything the data cannot yet explain.